Ireland
For Irish and European brands: websites, search and social that read right at home.
- Billing
- EUR
- Hours
- 09:00–17:30 Irish time
we bake brands
Good ideas, freshly baked.
Websites, search and social for brands that want to be remembered. Designed and built by hand in Ireland and South Africa, served warm.
- Creativity whisked to perfection
- Strategy measured to success
- Integrity that never drops the tray
- Innovation proofed and ready to rise
Baked forLaunch TechnologiesLemaNew Earth èiReConsafeHard Hat HireAged AutomationMC ChurroArtRageousBiki UniekECGMAChina DreamBlue BoxBaked forLaunch TechnologiesLemaNew Earth èiReConsafeHard Hat HireAged AutomationMC ChurroArtRageousBiki UniekECGMAChina DreamBlue Box
Fresh from the oven
What we’ve baked.
Ten years of sites, shops and brands, from a first five-page build in 2016 to a procurement-connected B2B storefront in 2026.
We replaced an unfinished bespoke shop with a B2B storefront that a corporate customer's procurement system buys from directly, and open-sourced two of its plugins.
We built Launch's first website in 2017, rebuilt it as a full online shop in 2025, and have run its search, AI search, advertising and social media since November 2025.
Since 2022 we have built and run the festival's website and its sister site Space Connection, with its ticketing, merchandise shop and email campaigns.
We designed and built Consafe's online catalogue, where trade buyers browse the safety equipment range and request a quote, with prices kept private.
We built Hard Hat's website in 2016, with product photography and 74 product descriptions, and have looked after it ever since, including a full rebuild in 2023.
One owner, four brand names and nearly ten years: we built the first HNC Electric Africa website in 2017 and have worked on every brand since.
We designed and built a wholesale WooCommerce shop with members' access, commissioned illustrations and a catalogue structured to the client's own plan.
29 case studies, 2015 to now, sorted by year so you can see the progress.
See all the bakesTen years on the rack
Progress, one bake at a time.
We keep the early work on the shelf. It shows where we started and how far the recipe has come.
- 2016
The first production site
Hard Hat Equipment Hire: five pages, then a shop and a photo shoot.
- 2017
The Brand Muffin opens
MC Churro, ArtRageous, HNC Electric, The Alterations Company, Launch.
- 2019
Bigger builds
Like That property valuations and a white-label business directory.
- 2021
Ireland
My Compass, a directory for Ireland with a shop and newsletter.
- 2023
Catalogues and communities
Consafe, ECGMA with learning and membership, New Earth èiRe.
- 2025
Rebuilds and retainers
Launch rebuilt, Biki Uniek, Aged Automation’s catalogue.
- 2026
B2B at scale
Lema: trade accounts, bulk ordering and procurement PunchOut.
Two counters
Ireland and South Africa.
One studio, two time zones that overlap for most of the working day. Priced in your currency, invoiced from your side.
South Africa
Where the first muffins were baked. Shops, catalogues and brands for South African business.
- Billing
- ZAR
- Hours
- 08:00–17:00 South African time
What’s on your mind?
Tell us, and we’ll call you.
A new website, a fresh direction, or an idea that needs thinking through. No booking calendars. Leave a number and a good time, and a real person rings you.
info@thebrandmuffin.com- We reply within one working day.
- Scope and price in writing before any work starts.
- No ranking promises, no retainers you didn’t ask for.